Zillow unveils new behavioral targeting ads

Online home valuation and real estate marketing site Zillow is digging deeper into targeted advertising with the launch of new ad products that enable larger advertisers to reach a narrower and more specific set of consumers.

The company today released Zillow Home Direct Ads, which it says are patent-pending and aim to connect advertisers with homeowners who are on the verge of making major home-related purchases such as moving or updating the home they currently own.

Zillow compiles data on some 70 million homes in the United more...

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